&work
Design, Strategy
The branding process for the newest co-working space in Tirana:
It draws on the history and evolution of 2 topics: space & comfort.
The versatility of the element of a door, introduces an element of visual surprise that keeps the identity fresh and unpredictable, and endlessly flexible.
Today, comfort has to come in many forms, physical & spiritual, exciting & surprising, personal & common.
Crafting the Branding Materials
With the logo as our beacon, we extended the visual narrative across a suite of branding materials designed to communicate the &work ethos. From meticulously designed business cards that leave a lasting impression, to engaging brochures that tell the story of a vibrant community, every piece was crafted to resonate with the entrepreneurial spirit of its members. Signage, stationery, and digital assets were all imbued with the &work identity, ensuring a consistent and compelling brand experience at every touchpoint.