Albania has transformed from one of the poorest countries in Europe to a middle-income economy in three decades. The progress in the economy combined with social change has transformed society. Still, the consumer-brand relationship hasn’t gone further than traditional brand benefits such as quality, function, and cost.  In this new reality, branding becomes very important.

Thanks to the revolution in technology, new consumer habits are starting to shift the relationship with brands. Just like their counterparts in the Western culture, Albanians are becoming more likely to trust—and buy—purpose-driven brands.

Brands that challenge the status quo, connect with people, and engage in a meaningful way. Brands that inform transparency and propel positive cultural change. Brands that inspire people to feel, think, and act freely, both locally and globally. 

Our approach is inspired by this new reality that the consumer lives in, their habits, hopes, and expectations. We create compelling, inclusive, and effective solutions that make local brands come alive in a global marketplace.