Casper
Strategy
Casper, a disruptor of a tired industry wanted to create a brand extension for a one-stop shop for all things sleep
The strategy of our team was serving the need from younger and more diverse campers who start trends and highlighting that camping can relieve stress and anxiety.
CasperCAMP brings the indoors outside with the portable air mattresses. With equipment suited for your outdoor sleeping needs and adventures, CasperCAMP is committed to giving you the best sleep, no matter where you are